Project “Trade Show”: Costs and DIY
(continued from previous article) Here are some figures to consider. Average costs of participation in bigger German Trade Shows go well beyond …
Trade Show, Fair or Exhibition? (part 2)
Although English speaking world has to choose between Trade Show, Trade Fair, Exhibition and Exposition (Expo), in Germany only two terms are commonly …
Trade Show, Fair or Exhibition? (part 1)
And to top it up, there is also the word Expo. The question is – are there any material differences between those? …
What do trade shows, health tests and USP have in common?
Trade show is the place where you have a preselected audience for your company message at your disposal – current and prospective …
Trade shows: definition and origins
There are hundreds of various trade shows taking place every year in Germany alone. Anything can be presented there – from latest …