Project “Trade Show”: If you do it, do it good
(continued from previous article) Trade shows are not a form of entertainment. Trade show participation is a business investment, which is expected …
Project “Trade Show”: Costs and DIY
(continued from previous article) Here are some figures to consider. Average costs of participation in bigger German Trade Shows go well beyond …
Project “Trade Show”: Her Majesty Last Minute
Benefits of participating in a Trade Show are (hopefully) obvious to everyone – you acquire new business, form new partnerships and may …
Trade Show, Fair or Exhibition? (part 2)
Although English speaking world has to choose between Trade Show, Trade Fair, Exhibition and Exposition (Expo), in Germany only two terms are commonly …
Trade Show, Fair or Exhibition? (part 1)
And to top it up, there is also the word Expo. The question is – are there any material differences between those? …
What do trade shows, health tests and USP have in common?
Trade show is the place where you have a preselected audience for your company message at your disposal – current and prospective …
Trade shows: definition and origins
There are hundreds of various trade shows taking place every year in Germany alone. Anything can be presented there – from latest …
Public Relations FAQs: can we do it ourselves?
“We speak German and we have Germans in our team – why can’t we do it ourselves?” is quite a common question to ask. …