Project “Trade Show”: If you do it, do it good
(continued from previous article) Trade shows are not a form of entertainment. Trade show participation is a business investment, which is expected …
Project “Trade Show”: Costs and DIY
(continued from previous article) Here are some figures to consider. Average costs of participation in bigger German Trade Shows go well beyond …
Project “Trade Show”: Her Majesty Last Minute
Benefits of participating in a Trade Show are (hopefully) obvious to everyone – you acquire new business, form new partnerships and may …
Trade Show, Fair or Exhibition? (part 2)
Although English speaking world has to choose between Trade Show, Trade Fair, Exhibition and Exposition (Expo), in Germany only two terms are commonly …
Trade Show, Fair or Exhibition? (part 1)
And to top it up, there is also the word Expo. The question is – are there any material differences between those? …